C. Wright Mills: "Jazz komersil, opera sabun, fiksi bubur kertas, stri...
"Jazz komersil, opera sabun, fiksi bubur kertas, strip komik, film menetapkan gambar, tingkah laku, standar, dan tujuan massa perkotaan. Dalam satu atau lain cara, semua orang sama di depan mesin budaya ini; seperti teknologi itu sendiri, media massa hampir universal dalam hal kejadian dan daya tariknya. Mereka adalah semacam penyebut umum, semacam skema untuk emosi massal yang sudah dijadwalkan sebelumnya."
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Versi Bahasa Inggris
Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.
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