David Ogilvy: "Rata-rata, lima kali lebih banyak orang membaca judul d...
"Rata-rata, lima kali lebih banyak orang membaca judul daripada membaca salinan tubuh. Ketika Anda telah menulis berita utama Anda, Anda telah menghabiskan delapan puluh sen dari dolar Anda."
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Versi Bahasa Inggris
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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