David Ogilvy: "Beri orang rasa Old Crow, dan beri tahu mereka itu Old...

"Beri orang rasa Old Crow, dan beri tahu mereka itu Old Crow. Kemudian beri mereka rasa Old Crow lagi, tetapi katakan itu Jack Daniel's. Tanyakan kepada mereka yang mereka sukai. Mereka akan berpikir dua minuman itu sangat berbeda. Mereka mencicipi gambar"

--- David Ogilvy

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Versi Bahasa Inggris

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images