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Howard Stringer: "Ketika TV berwarna tiba, itu hanya duduk di sana dan...

"Ketika TV berwarna tiba, itu hanya duduk di sana dan Anda melihat warna. Saya pernah ke toko ritel di mana tidak ada kacamata 3-D sama sekali dan gambar 3-D semuanya kabur. Orang-orang datang dan berkata, "Saya tidak mau membeli itu." Ada banyak pemasaran yang terhubung dengan memperkenalkan teknologi dan terutama memperkenalkan pengalaman baru."

--- Howard Stringer

Versi Bahasa Inggris

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.