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Marshall McLuhan: "Gramofon dan film hanyalah mekanisasi ucapan dan ge...

"Gramofon dan film hanyalah mekanisasi ucapan dan gerak tubuh. Tetapi radio dan TV bukan hanya elektronifikasi ucapan dan gerak tubuh, tetapi juga elektronifikasi seluruh jajaran ekspresi pribadi manusia. Dengan elektronifikasi, aliran dikeluarkan dari kawat dan masuk ke sirkuit tabung hampa udara, yang memberikan kebebasan dan fleksibilitas seperti dalam metafora dan dalam kata-kata sendiri."

--- Marshall McLuhan

Versi Bahasa Inggris

Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.