Nick Harkaway: "Ada perasaan bahwa segala sesuatu harus mudah, tetapi...
"Ada perasaan bahwa segala sesuatu harus mudah, tetapi keputusan yang mudah adalah keputusan yang harus kita takuti karena jika itu mudah maka kita mungkin dijual sesuatu. Inilah sebabnya saya khawatir tentang "dorongan" - mendorong orang ke arah apa yang Anda pikir seharusnya mereka lakukan. Keputusan mudah adalah keputusan yang berbahaya."
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Versi Bahasa Inggris
There is a sense that everything should be easy, but easy decisions are the ones we should be scared of because if they're easy then we're probably being sold something. This is why I'm worried about "nudge" - it's pushing people in the direction of what you think they should be doing. Easy decisions are dangerous ones.
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