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Ronald M. Shaich: "Orang-orang telah oversold, over-branded, overhyped...

"Orang-orang telah oversold, over-branded, overhyped, over-berjanji. Dan mereka pada dasarnya lebih mempercayai operator lokal kecil daripada mereka mempercayai entitas perusahaan besar."

--- Ronald M. Shaich

Versi Bahasa Inggris

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.