Theodore Levitt: "Kekuatan yang kuat mendorong dunia menuju kesamaan,...
"Kekuatan yang kuat mendorong dunia menuju kesamaan, dan kekuatan itu adalah teknologi. … Hampir semua orang di mana pun menginginkan semua hal yang telah mereka dengar, lihat, atau alami melalui teknologi baru."
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Versi Bahasa Inggris
A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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