Wally Olins: "Cukup luar biasa bahwa jalan lain (branding / identitas)...

"Cukup luar biasa bahwa jalan lain (branding / identitas) yang secara umum dianggap sangat penting, dan sekarang sangat umum, sangat sedikit dipahami."

--- Wally Olins

#Littles #Branding #Penting #Luar biasa #Identitas #Dimengerti #Jalan lain

Versi Bahasa Inggris

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.