C. K. Prahalad: "Jika kita mengambil pernyataan misi dari 100 perusaha...
"Jika kita mengambil pernyataan misi dari 100 perusahaan industri besar, mencampurnya ketika semua orang tertidur, dan menugaskannya secara acak, apakah ada yang akan bangun besok dan berteriak, 'Ya ampun, kemana perginya pernyataan misi kita?'"
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Versi Bahasa Inggris
If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'
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