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David Ogilvy: "Hubungan antara produsen dan agensi periklanannya hampi...

"Hubungan antara produsen dan agensi periklanannya hampir sama intimnya dengan hubungan antara pasien dan dokternya. Pastikan bahwa Anda dapat hidup bahagia dengan calon klien Anda sebelum Anda menerima akunnya."

--- David Ogilvy

Versi Bahasa Inggris

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.