Douglas Rushkoff: "Sejak 1960-an, media arus utama telah mencari dan m...

"Sejak 1960-an, media arus utama telah mencari dan mengkooptasi hal-hal paling otentik yang dapat ditemukan dalam budaya anak muda, apakah itu budaya psikedelik, budaya anti-perang, budaya blue jeans. Akhirnya budaya logam berat, budaya rap, elektronika - mereka akan mencarinya dan kemudian memasarkannya kembali kepada anak-anak di mal."

--- Douglas Rushkoff

Versi Bahasa Inggris

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.