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Jeffrey Pfeffer: "Atribut individu dari kehangatan dan kompetensi seri...

"Atribut individu dari kehangatan dan kompetensi sering dianggap berkorelasi negatif. Itu tidak berarti mereka sebenarnya, tetapi itulah cara orang memandang dunia. Jadi, orang-orang yang kejam, mereka yang memberikan ulasan buku negatif, misalnya, dipandang kurang disukai tetapi lebih cerdas."

--- Jeffrey Pfeffer

Versi Bahasa Inggris

The individual attributes of warmth and competence are often perceived to be negatively correlated. That doesn't mean they actually are, but that's how people perceive the world. So, cruel people, those who gave negative book reviews, for instance, were seen as less likeable but as more intelligent.