Michael Mauboussin: "Orang pada umumnya cukup miskin dalam menilai nil...
"Orang pada umumnya cukup miskin dalam menilai nilai absolut yang benar tetapi lihai dalam menentukan nilai relatif. Para psikolog menyebut kesewenang-wenangan yang koheren ini, yang menunjukkan bahwa individu-individu itu koheren ketika mereka membandingkan harga secara relatif tetapi sewenang-wenang ketika harga-harga itu dianggap versus nilai fundamental."
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Versi Bahasa Inggris
People are, by and large, quite poor at judging correct absolute values but are astute about determining relative values. Psychologists call this coherent arbitrariness, which suggests that individuals are coherent when they compare prices on a relative basis but arbitrary when those prices are considered versus fundamental value.
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