Rochelle B Lazarus: "Kita hidup di dunia sekarang di mana konsumen dib...
"Kita hidup di dunia sekarang di mana konsumen dibombardir dengan ribuan pesan komersial - mereka ada di mana-mana Anda melihat. Kecuali Anda bisa memotongnya dan melibatkan seseorang, saya pikir Anda tersesat. Konsumen kini jelas memegang kendali. Mereka mengendalikan apa yang mereka dengar dan lihat, kapan, dan di mana. Anda harus menemukan cara untuk memungkinkan mereka terlibat aktif dengan Anda, atau uang yang Anda habiskan terbuang sia-sia."
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Versi Bahasa Inggris
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.
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